Waring Fincke raised some interesting points, but there is one huge point he failed to consider: local business owners.
We provide in-home care focused on keeping individuals living independently and safely within their home. The Affordable Care Act doesn’t cover our services, so fees are typically paid privately. Seniors often feel they can’t afford our care, and would rather leave a “legacy”, frequently neglecting their care needs. Only when this becomes a crisis is our care willingly accepted.
We hire individuals with home health aide backgrounds or certified nursing assistant education.
Individuals must want to work, learn and care for seniors. We’re always hiring and can never get enough hardworking, dependable, professional people. Do the math: billing $20-$24, paying $9-$13 per hour? What about rent, office staff, insurance, equipment, drug-testing, background checks, training, etc. I am not Sam Walton.
Raise my fees? This is already an industry that is severely needed, but reluctantly accepted. Raising prices is not the answer for seniors to receive safe care.
At entry level, we offer above minimum wage, and can’t get enough quality people. Our most skilled are earning $10-plus per hour, and continue to be short. What will raising the minimum wage 35 percent-40 percent do for this business model?
Starting in 2015, business owners must offer health insurance for their employees. How does Fincke suggest we pay a salary increase of 40 percent, provide affordable health care and remain in business?
There is more to this world than national retailers — the backbone of America, small business owners. Get your head out of the sand and look around you.
Dave Morbeck President/Owner ComForcare Senior Services